The gold-digging game
China's first successful dating show is under attack for showcasing materialistic starlets and wannabes rather than true love.
When Jiangsu Satellite Television came out with a hit show early this year my sixth sense told me it would be axed.
If You Are the One is not China's first dating show, but it is the country's first successful one. For each episode, 24 young women stand behind a podium, in control of a light. Half a dozen bachelors are paraded, one for each 10-minute segment. The female contestants turn off the light when they decide to opt out. After several rounds of "showing off his talent", including expositions on love and marriage, the guy gets to choose one of the women who still have their lights on.
What makes the show spicy is the remarks by the female participants when they comment on the bachelor. As there are 24 of them and not everyone is given equal opportunity to pontificate, they have a tendency to make utterances that will not fall to the cutting floor during editing.
One of the women described her marital vision as such: "I'd rather be miserable sitting in a BMW than be happy riding a bicycle." As the bicycle is a mode of transport in China, not a tool of recreation or fitness, what Ma Nuo, a budding model, wants is very clear: wealth over love. She knows money may not bring her happiness, but it is her top priority nonetheless.
This statement quickly became the de facto motto for women like her, and by extension, this dating show, which borrows its title from an earlier hit feature film. For a while, there were so many material girls and gold diggers on China's small screens you'd be forgiven for thinking it was 1920s New York.
We Chinese, especially women, have always attached great importance to the social status of those we want to marry. Today status is mostly embodied in bank accounts, outsized housing units and luxury vehicles. In the more "idealistic" time when I was a kid, people looked at things like social class - whether one's family was "revolutionary" enough. The very first question asked about a potential date often was: What does his father do?
It is not realistic for a Chinese dating show to have a formula like The Dating Game, the classic show on ABC network, which prohibits questions about the salary and profession of one's potential date. But Chinese producers have pushed the pendulum to the other extreme when they put on guests that scream nouveaux riche. There was one bachelor on a competing show, aired on Zhejiang Satellite Television, who walked on stage and flaunted a document of ownership for a downtown apartment, a key to his Lamborghini and a diamond ring. Diminutive in size, he overshadowed all Arabian oil barons in chutzpah.
Granted, this is good drama. But do we have to stoop so low to get entertained? Do we need to add wannabe models and starlets to every stage? Do we have to turn gold diggers like Ma Nuo into instant celebrities so they can cash in on their relentless pursuit of material wealth?
To me, many of the women are not on the show for a date. They are searching for a venture capitalist that can finance their budding careers in the entertainment industry. Maybe the television producers should tweak their show to match bombshell entrepreneurs with starlet-obsessed financiers. That way, the word love would not make an inappropriate appearance.